Righting the Ship
When something’s broken, what do you do?
Fix it or throw it away?
It seems like nowadays, with almost anything, it’s the latter. My dad works in the electronics industry, and if you’re new TV is broken, the major retailers would rather just replace your TV rather than attempt to fix the one you have now.
But does that strategy work for our businesses?
Imagine, for example, constantly trying to implement new systems and strategies, hustling 24/7 to build your client base, wasting money, time, and energy on countless campaigns, just to have them flop and deciding to start over EVERY. SINGLE. TIME.
Sounds exhausting, doesn’t it?
Wouldn’t it be nice NOT to have to reinvent the wheel every time something doesn’t work properly in your business? To have consistently successful launches, positive ROI on ad spend, and not feeling resentful of your business because you don’t have to keep having to go back to the drawing board?
This is why I’m a firm believer that when something isn’t working, it’s better to tweak and try again, rather than to throw it all out the window.
I coach inside one of my client’s organizations with a bunch of her top employees and we’ve been working on booking more sales appointments.
After the first week of training, I sent them out to try the techniques they had learned. They were frustrated and hadn’t booked any appointments.
Together, we tweaked the first step and focused on that. They came back successful, some with 170 new contacts made. However, they still weren’t booking appointments but they were on the right track.
Then we tweaked the second step and focused on that. They came back having more than doubled their group size, but the sales appointments still weren’t getting booked.
Then we focused on the outreach and appointment booking process — the last step. Finally, they were seeing success with booking appointments.
It took 4 weeks. Most people would have given up by this point. We all wanted it to happen faster, but by continually assessing their progress, making minor adjustments, and sticking with the strategy, they were able to find success.
So, next time your clients are struggling with something, or you’ve hit a wall in your business, I’d encourage you to try to right the ship first rather than return to harbour and build a new boat.
And whenever you’re ready, here are a few ways we can work together further…
Join our free group
My favourite thing to do is to hatch client creation strategies and I often shares the behind-the-scenes strategies we’re working on inside our High Ticket Selling Lab group. Click here to join.
Watch one of our free trainings
We currently offer two free on demand classes. The first will help you create a pipeline and fill it with qualified leads. Click here to watch the Prospecting Class. The second class will help you close more sales in 5 simple steps. Click here to watch the Closing Class.
Join our Sales Appointment Mastery Program and become a Case Study
I’m putting together a new case study group this month that will show you how to book more sales appointments… stay tuned for details. If you’d like to work with on a process for generating more sales calls online, just message me here with “Sales Appointment Mastery” and I’ll send you the details.
Work with me and my team privately
If you’d like to work with me and my team directly to help you build a 6- or 7-figure business, just message me here with “Private” in the subject line and tell me a little bit about you and your business. I’ll send over all the details.
And also, if you’d like a free copy of my book that shows you the 12 Foundations to build a business that is fun, fulfilling, and financially freeing you can grab that here: heatherprestanski.com/book