Key #1:  Change your money story. Did you know that you are actually programmed to achieve a certain income level and that, no matter how hard you try, unless you change your money story you will be forever living the same income time and time again?

This is why most lottery winners eventually return to the same level of wealth they were at before winning the lottery and why self-made millionaires can go bankrupt then rise back to the top quickly and seemingly with ease.

Key #2:  Realize that 99% of things don’t matter. As entrepreneurs we are constantly being told what we HAVE to do in order to grow our business. But the reality is, what works for me will not work for you. What works for your millionaire friend won’t work for you either. In order to scale your business you need to discover the 2-3 things that undeniably WORK and let go of everything else.  

If you have measurable leads from Periscope, drop Instagram, Twitter, Pinterest, Snapchat, Facebook and other social media. On your social profiles state that your party is on Periscope”and post replays and links to drive all roads back to your main platform.  Don’t waste time spreading yourself thin!

To demonstrate this, let’s say you had a sales team. Your team consists of top performers, bottom performers, and those right in the middle who consistently hit target.

Everyone on your team has a $100,000 sales goal. Your bottom performer does $70,000. Your top performer does $150,000.

If you spend your time improving your bottom performer by 10%, your team will bring in an additional $7,000 in sales. On the flip side, if you spend your time improving your top performer by 10% instead, your team will bring in an additional $15,000. That’s more than double the growth with the exact same effort.

This principle applies to everything in your business -marketing, your team, your programs, your joint venture partners, everything. Spend your time with your top performers (even when those top performers arestrategies and tactics).

Key #3:  Measure EVERYTHING. Creative entrepreneurs have a particularly hard time with this, but until you stop measuring the success of something by the weight of your bank account and start applying strong Key Performance In Indicators to every process and system inside your business, you’re bound to give up on strategies before you hit gold.

Marketing strategies can often take upwards of 18 months before you really start to see a difference in your bottom line. Giving up before they pay off means flushing your profits down the drain

Here are some examples of Key Performance Indicators: Phone calls to sale conversion rate, social media engagement, social media fan base, ad reach to calls conversion, webinar live attendance drop-off rate, and average lifetime spend per customer.

Remember, you can’t grow what you can’t measure.