Guide to Creating Premium Packages
Step 1: Brainstorm Package Components
Take 5 minutes to write down all of the different things that your premium package will offer. Here are some ideas:
- 1:1 calls
- One day or 1/2 day intensives
- Group training calls
- Audio transcripts
- eBooks, workbooks, or manuals
- Training videos
- Technologies or systems
- Accountability partners
- Tests (like DISC, Strengths Finder, or Kolbe Assessment)
- Expert interviews
- Practice recordings, guided meditations, warm-ups, etc.
- Tool Kits
- Private community or Facebook Group
Step 2: Consider What Your Clients Want & Need
- List 3 results that your client want as a result of this package.
- List 3 things your clients ask for most often.
- List the things that your clients don't know they need, but you know they do.
Step 3: Build Your Package Elements
- How much of your time will delivering this package consume? Be realistic and round up if you're unsure!
- What will be the duration of this package? Ex: 3 months.
- Will you have any support for the client outside of delivery? Ex: a customer-only community.
- Will they pay up front, or will you make a payment plan available? If there's a payment plan, when are payments due and what happens if a payment is missed?
- What elements do you repeat with each client? Can you automate this? What resources would you need to automate?
- What tools will they get in this package?
- What will be your intake process for new clients to this program?
Step 4: Create Your Premium Package
- List everything that you get in this package.
- What is the investment for this package?
Step 5: Sell It! Positioning Your Package
- The term of this package is ________. Here's why this is so great. . .
- The amount of my time clients get is ________. Here's why this is so great. . .
- Additional (recorded) trainings included in this package include: _______. Here's why this is to great. . .
- The tools that are included in this package are: _______. Here's why this is so great. . .
- They will also get the following group or community support: _______. Here's why this is so great. . .
Step 6: Brainstorm Possible Client Objections
- List 5 common objections that your client may have when you pitch them this package.
- List 10 reasons your product or service is so great for your clients and customers.
- For each objection, write down 2 ways that you can handle that particular objection.