Commandment 1: Thou shalt not pitch without permission

How we present our offer on sales calls may actually be causing our potential clients to put their guards up¬†ūüíÄ

In this video I walk you through the 1st of 10 Modern Sales Commandments. I’ll show you how to identify if you’re making this fatal selling mistake and how to correct it in a gentle, non-pushy way.

Commandment 2: Thou shalt not be dependent on marketing

The first thing that we tend to think about when we need more leads for our business is marketing…

The truth is that if our messaging is broken, marketing only amplifies that broken message and brings in more unqualified leads.
And if our selling system is broken then we pay for leads that we can’t convert.
In this video I address our 2nd of the 10 Modern Selling Commandments and walk you through what you need to do in order to make your marketing work for you as an amplification tool.

Commandment 3: Thou shalt not use external urgency tactics

It’s no secret that urgency works, but could it be even MORE powerful (and far less icky feeling) if we switched it up?
When we were kids and our parents told us to do something that we weren’t sure we wanted to do, we felt resistance. That external push from our parents felt like pressure and it was uncomfortable, wasn’t it?
But when we knew it’s something we wanted, we were relentless in the pursuit. An internal sense of urgency drove us to push forward until we got exactly what we wanted.
This is why the 3rd Modern Sales Commandment is “Thou Shalt Not Use External Urgency Tactics”. I explain it in detail in this video and also walk you through how to help your clients find their INTERNAL urgency instead.

Commandment 4: Thou shalt not speak to unqualified prospects

Oooh that feeling when we get to the end of a sales presentation and hear “Well, I’m just not really ready to make a decision today” or “I definitely can’t afford it, but thanks anyways” ūüėę
Sure, this is disappointing for us as business owners, but it’s equally as disappointing for your prospect (and not a loving thing to do to them whatsoever!)
In this video I share with you Modern Sales Commandment #4: Thou Shalt Not Speak to Unqualified Prospects. We go over some common mistakes and missteps and a simple fix to sort out who we should and shouldn’t speak with.

Commandment 5: Thou shalt not sell without a guarantee

But, how can we guarantee results for our clients when so much is dependent on them implementing?
In this video I talk about the ethical way to sell and how to work with your clients to ensure you provide measurable results (even when you feel results are difficult to measure).

Commandment 6: Thou shalt not sell on the fly

How would it feel if you saw your doctor at a party and casually mentioned an issue that you were having and they asked you to drop your pants so they could take a look?
Probably pretty uncomfortable, right?
In fact in less extreme examples it’s equally uncomfortable when we switch the context of a conversation on someone — even when we’re only trying to help them.
Yet when we come across someone who mentions something we can help them with what do we do? We excitedly start pitching them our stuff ūüôą
In this video I share with you what to do when you come across someone you can help with your offer that will keep things cool and low pressure AND improve your chances of landing that client.

Commandment 7: Thou shalt not market without knowing thy numbers

In this video I walk you through how to calculate how many leads you’ll need in order to make a sale…
And how much you can pay for a lead before you’ll be losing money.

Commandment 8: Thou shalt not rely on passive word of mouth

“If I do a good job, my customers will refer to me and I won’t have to market”

Our egos are manipulative, aren’t they?¬† The truth is, with family, friends, problems, work, and a million other things on their minds, OUR businesses are the furthest thing from our client’s minds.

Which means that, even if we do a bang up job, we’re only likely to get passive referrals when someone specifically asks your past client who they can recommend.

In this video I walk you through how to get your clients to think of you in everyday conversations and how to get them to refer to you systematically.

Commandment 9: Thou shalt not enter follow-up hell

It’s awkward for us when we go to followup with someone and we’re thinking “is it too much? Is it too soon? Do they even truly want me to follow up?”
It’s equally as awkward for our potential client.
In this video I walk you through how to avoid the perpetual followup cycle and lead someone to a 100% yes or a 100% no within 24 hours of speaking with them.

Commandment 10: Thou shalt not handle surface objections

If we are following all 10 of our Modern Selling Commandments then we should only be speaking with qualified prospects who genuinely WANT to work with you…

Why then do we continue to get any objections at all?

The truth is that there are 3 different types of objections:  True objections, Surface level objections, and Root objections.

In this video I explain each of the 3 types and how to move your client to a decision despite the objections that come up.

Would you like us to personally
improve how many clients
you’re creating… for¬†free?

Dear friend,

We’re looking for a “dream client” that we can¬†create massive results for.

If you’re that client,¬†we will personally work with you one-on-one in your business to help you double, triple, or even quadruple the number of sales calls you’re currently generating over the next 12 months.

You pay nothing
out of pocket, ever.

Here’s why.

The first thing that we’re going to do for you is to personally help you create a strategic plan to¬†bring in immediate money.

There’s no charge for this and it only takes 45-60 minutes for us to do together.

(After doing sales training for the past 12 years we’ve gotten pretty good at this sort of thing!)

We’ll even do most of the heavy lifting for you — telling you exactly what marketing to create, how to position your offer, and how to bring in more leads and book more sales calls.

At the end of this initial planning session, one of three things will happen:

1.¬† You leave armed with the plan¬†and decide to implement it on your own.¬† If this is the case, we will wish you the best of luck and¬†ask that you keep in touch with us to let us know how you’re doing.

2.  You love the plan and ask to become our client so that we can personally help you execute, maximize, and profit from the plan ASAP. 

If that’s the case, we will knock it out of the park… and that’s a promise.¬† We personally guarantee results and have never had a client request a refund — and we’re pretty sure they’re not just sticking around because we’re so incredibly sexy!

3.  You love the plan, but want a minimal amount of guidance so you decide to join one of our self study programs so that you have a step-by-step training to help you with the implementation.

It really¬†is that simple and there’s no catch.

Think about it this way… the “worst” thing that can happen is that you don’t like the plan, but still have the benefit of viewing your business from a different perspective.

The best thing that can happen is that we work together to increase sales and profits several times over.

That is why this is the closest thing
to FREE REVENUE you’ll ever see.

Here’s how it’ll work:

First you’ll fill out a quick questionnaire to tell us about YOUR business so that we can prepare for our meeting and make the most of our time together.

Then we get on the phone one-on-one and take a look at your offers, what you’re currently doing, and what your goals are moving forward.

Once we have what we need to fully understand your business, we help you come up with a strategic plan to immediately increase your sales as dramatically as we can.

There are a number of ways we may do this for you…

For example, we may show you how to restructure and re-message your offer, how to find perfect ideal prospects and invite them into sales calls, how to close leads more effectively (so that you can achieve crazy high close rates), or how to pull in buyers from untapped sources.

And if you have a list of prospects,¬†we’re bound to come up with a strategy to energize them to want to speak with you and convert into your highest ticket offer.

Like we said, there’s no charge for this.

So why the heck would we offer this?

Two reasons:

First of all, being raised by entrepreneurs we truly believe in the power of developing a selling skillset.  Learning how to create and convert leads will recession-proof your business.  It makes us very, very happy to see someone create a business that makes a world of difference in our communities as a result help we give them.

Second of all, it’s how we attract mentorship clients.

Here’s how¬†that works:

Assuming¬†you’re happy and you want us to crank out these types of plans for you all the time, you’ll probably want to continue working together long term so that we can help you implement them.

If this is the case, at the end of our call we might invite you to become a mentorship client.

Our “fees” range from $500 – $1,250 a month… but if you think about this,¬†it really doesn’t cost you anything.¬†¬†


Because we expect to make you much more than $1,250 in the first month… and if we continue to work together over the next 12 months, we’re confident that we can double your investment…¬†at a minimum.

Actually, we can give you a plan to make more than $1,250 during our first conversation… which is free!

So, you’ll see the value by the time we hang up the phone – without ever spending a dime.

And look, if you don’t want to become a client, that’s totally cool.¬†¬†You will not get a sales pitch from us unless you ask us to pitch you… ever.

In fact, here is our BIG BOLD PROMISE to you:

You find our conversation to be incredibly
valuable or we will send you
a bottle of gin to compensate you for your time.

Now, obviously this is an amazing offer that you’ll never see from another mentor or coach out there…

…because other people who do what we do almost never guarantee results.

Think about it.

We’re personally generating a sales generation plan for you¬†up front –¬†for free – and then letting you pay us later if (and only if) you decide to work with us long term.

Plus, we’re taking it one BOLD step forward by guaranteeing you’ll find this free plan immensely valuable — or¬†we’ll send you a bottle of our favourite gin¬†for wasting your time.

Just tell us, and it’s yours.¬† No questions asked.

Who else would do that?

There are very few mentors, consultants and coaches who stand behind their work like we do.

Our stuff works, and we know that if we work together you’ll be thrilled with the results we get with you in your business.

As you can imagine, we will get a LOT of interest from this letter…

…which is why we need you to read this next part¬†carefully.

This is not for everyone.
Here’s who we¬†can help:

We are VERY protective of who we will do these plans with and we’ve got a strict (but reasonable) set of criteria that needs to be met in order for us to proceed.

Here is it:

1.  You must have a validated high ticket offer.

This offer is for those who are up and running already and have made at least 3 sales of their high-ticket ($2,500+) offer.

And you need to be confident that your offer provides results.¬† We will not work with those in the “get rich quick”, “passive income”, or “join our business opportunity” niches.

2.  You must be willing to dedicate 5-12 hours per week to client creation.

It doesn’t have to be you, but someone in your business needs to be focused in on generating sales and leads.

3.  You must have a solid reputation and an offer that helps others.

Everything that we do together will not only be¬†bringing in more leads and generating more sales, but it will be doing it in a way that is soft, loving, and void of “tactics” or “pressure”.

And in order for us to do that, you must have your shit together.

In other words, you need to be legit.

4.  You must be willing to invest back into your business.

If you’re pulling 100% of your revenues from your business, then this isn’t going to work.

We may ask you to invest in a promotion, ads, or other marketing methods which may require a small portion of your monthly revenue to be invested back into lead generation.

You don’t need to blow the bank, but you should not be desperately reliant on sales to feed your family.

5.¬† You MUST follow directions.¬† (Don’t worry, we won’t ask you to do anything weird, but some things may be slightly uncomfortable for you to try).

After all, if you don’t actually implement the things we give you, neither one of us is going to make any more money.

That’s it!¬† Those are our only requirements.

Here’s what I want you to do next:

If you meet the criteria above and would like to speak to one of us personally about creating more clients, we are happy to set some time aside for you.

Here’s how the process works:

First, you’ll need to fill in an application.¬† Don’t worry, it’s simple and unobtrusive but necessary for us to ensure that only those who meet the criteria we set forth above get through.

The application will give you the chance to tell us a bit more about YOUR business so that we can make the most of our time together.

We just need to know what your current business looks like, what you’re hoping to accomplish, and so forth.

We’re also going to ask you for a “real person” refundable deposit of $100.

Don’t worry.¬† This is only because we do these calls one-on-one and have very few slots available… so we need to make sure that they ONLY go to those who are serious about getting results.

We will give it right back after we hang up (unless we take you as a client in which case you may also choose to have us apply that to your balance.)

And, if we decide from your application that you are not a fit for this offer, we will immediately refund your deposit in full.

Here’s what will happen after that:

Once we have your “real person” refundable deposit, we will send you a calendar link to book in a time to talk.

Our initial call will be between 45 minutes to an hour.

This is where we really begin to figure out exactly what you want…¬†and how to create more clients for you.

We will review your goals, your offers, and your current lead generation strategy…¬†and deliver a plan to bring in more clients immediately.

If at the end of our call you see the value in becoming one of our clients, great!  We will let you know what it looks like to work with us further.

And if you don’t want to become a client —¬†that’s OK too.

We’ll return your deposit as soon as we hang up.¬†¬†No big deal.

And if you tell us we’ve wasted your time,¬†we will refund your deposit AND send you a bottle of our favourite gin immediately.

So you quite literally can’t lose.

(By the way, we have NEVER had anyone feel like their time was wasted.¬† EVER.¬† That’s why we can make this offer — because¬†we deliver.¬† Why else would anyone take the risk to give away an hour of their work and potentially have to¬†pay you to do so?)

A quick note about time…

Because our programs aren’t automated and we spend so much time helping each and every one of our private clients succeed, we have a truly limited number of spaces available to work with us.

Now, we’re not saying that to create some sense of external urgency or pressure.¬† That’s really not our style.

We just want to be very open and honest with you and let you know that it’s physically impossible for us to work with more than a dozen or so people at a time.

Up until Kyle joined the business this May, we had been full for months with a waiting list.  And we expect to be up to our new capacity very quickly again.

So if you feel that this is right for you, click here to leave your application and let’s talk,

Chat soon,

Heather + Kyle