[Behind The Scenes] How We Plan Our Campaigns

Looking for more time away from your desk to spend with your family travelling or pursuing other passion projects?

Or maybe more time to work on your business rather than, say, constantly having to show your team how to implement simple things?

Much of this comes down to having processes in your business — repeatable, predictable, and scalable processes that ensure you don’t have to “reinvent the wheel” whenever you’re planning and executing routine tasks.

Now, there are a number of items we could address here, but specifically today, I wanted to share with you a behind-the-scenes look at the process we use to plan our marketing & advertising campaigns.

This could be for Facebook, LinkedIn, or Google ad campaigns, or even traditional marketing campaigns. Different platforms, but the process by which we plan our campaigns is very similar.

In the video, I’ll go over our Campaign Worksheet, which includes:

  • What our client avatars look like
  • Who our potential audiences are
  • How we map out our funnel
  • Testing of our audiences, offers, and creatives
  • How to track everything

So check out the video below (or click here) and shoot me a message if you’d like some help implementing this type of Campaign Worksheet into your biz!

With love,

And whenever you’re ready, here are a few ways we can work together further…

Join our free group
My favourite thing to do is to hatch client creation strategies and I often shares the behind-the-scenes strategies we’re working on inside our High Ticket Selling Lab group.  Click here to join.

Watch one of our free trainings
We currently offer two free on demand classes.  The first will help you create a pipeline and fill it with qualified leads.  Click here to watch the Prospecting Class.  The second class will help you close more sales in 5 simple steps.  Click here to watch the Closing Class.

Join our Sales Appointment Mastery Program and become a Case Study
I’m putting together a new case study group this month that will show you how to book more sales appointments… stay tuned for details.  If you’d like to work with on a process for generating more sales calls online, just message me here with “Sales Appointment Mastery” and I’ll send you the details.

Work with me and my team privately
If you’d like to work with me and my team directly to help you build a 6- or 7-figure business, just message me here with “Private” in the subject line and tell me a little bit about you and your business.  I’ll send over all the details.

And also, if you’d like a free copy of my book that shows you the 12 Foundations to build a business that is fun, fulfilling, and financially freeing you can grab that here:   heatherprestanski.com/book​​​

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