When No One is Paying Attention…

When No One is Paying Attention…

No one is paying attention anymore. Ten years ago, email open rates were 80%+.  Now you’re doing great if 1/3 of the people on your list open and read your email. Facebook ad costs have gone up 112% over the last year. So what does this mean?   First, even when...
The “It Factor” Formula

The “It Factor” Formula

In a previous post, we had talked about some things to look at if you’re offer isn’t selling. Hopefully by now you’ve had a chance to look at your offer and it’s starting to get traction. The fear of burning yourself out from working hard and not producing any results...
Price Price Baby

Price Price Baby

How did you determine the price of your offer? Go ahead. I’ll wait. Was your answer something along the lines of… “Well, I didn’t want to make it too cheap because people would think it’s not worthwhile, but I didn’t want to make it too expensive because no one would...