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Are You In the Envision Or Explore Stage of Business?

Your business is still an idea or you are in the research & discovery phase.  You do not yet have paying clients and are looking for ideas to get the word out about your business.


You are in the process of building up your business and your base of customers.  Some months are good, others maybe not so great.  You are a tiny or solo team looking to perfect your messaging and bring in a more steady flow of customers.


You have a growing team and a full and thriving business.  You are looking for ideas on how to further scale your sales, marketing, and impact.

About Heather

Authority on high-ticket Client Creation

Heather Prestanski is founder of Homefront Marketing and a high-ticket sales expert. Before committing herself full-time to entrepreneurship, Heather worked as a CMO at a multi-national clothing brand and led the top sales team for Canada’s largest digital marketing agency (serving clients like Walmart Canada, 3M, and Allstate). After achieving the entrepreneurial dream of having Homefront bought out, Heather spends her time working solely one-on-one and in small groups with clients who want to find more high value prospects and close more sales.

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Consider the 7 Pillars the foundation that holds up your business.  If any one of these pillars are weak, your business will sag in the middle or lean to one side.  In order to scale your business and consistently create clients, it's critical that your foundation is strong.  Utilizing this framework will allow you to create highly effective sales & marketing strategies that fit your business personality.

The Client Hatching Formula™

High-ticket sales… simplified.

It's a fact:  Marketers and coaches with low skill levels need to convince people to buy their stuff.  They teach you to use fear, urgency, and persuasion to get people to open their wallets and buy.

But what if you could ditch the scuzzy marketing tactics, complicated funnels, and pressure-based sales routines
in favor of a loving formula that compels people to want to work with you?

The Client Hatching Formula™ helps coaches, consultants and agencies end their struggle with complicated acquisition and bring life to predictable high-ticket sales using a loving client creation process.

client creation articles

[Part 2 of 3] 3 Ways to Find NEW High Ticket Clients

[Part 2 of 3] 3 Ways to Find NEW High Ticket Clients

I love podcasts. Every morning while I’m getting ready for my day, I listen to and learn from some of my favourite Sales and Marketing podcasts (like Perpetual Traffic and I Love Marketing), and have a chuckle from my favourite comedians like Matt Bellassai and Jim...

[Part 1 of 3] 3 Ways to Find NEW High Ticket Clients

[Part 1 of 3] 3 Ways to Find NEW High Ticket Clients

  I know Halloween has come and gone, but let’s talk about zombies! “Umm, Heather, I thought this was about finding new high ticket clients?” It is! I promise! I’m not talking about the undead. I call the people who are not visibly engaged but who are watching...

Chasing Ambulances and Busted Furnaces

Chasing Ambulances and Busted Furnaces

  Ambulance chasers are kinda gross. You know, the sleazy, pretentious opportunists that are only there when we’re desperate. ...But aren't we behaving the very same way when we market? We target our ads to the people who are ready to buy NOW... and if they don't buy...

Telling The Doctor How to Do Their Job

Telling The Doctor How to Do Their Job

  This is a big one. Have you ever sat down to talk with a prospective client, and they start rattling off everything they *think* they need in order to hit their goals?  They are SO insistent that X, Y, and Z are the problem, they won’t even listen to what you *know*...

Taking Matters Into Your Own Hands

Taking Matters Into Your Own Hands

  I get it. Drumming up new leads can be unpredictable and exhausting. All the long hours you’ve put into your launches hasn’t produced the quantity and quality of leads you were hoping for. You’re getting referrals, but they’re inconsistent at best. ...Or maybe your...

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