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Are You In the Envision Or Explore Stage of Business?

Your business is still an idea or you are in the research & discovery phase.  You do not yet have paying clients and are looking for ideas to get the word out about your business.


You are in the process of building up your business and your base of customers.  Some months are good, others maybe not so great.  You are a tiny or solo team looking to perfect your messaging and bring in a more steady flow of customers.


You have a growing team and a full and thriving business.  You are looking for ideas on how to further scale your sales, marketing, and impact.

About Heather

Authority on high-ticket Client Creation

Heather Prestanski is founder of Homefront Marketing and a high-ticket sales expert. Before committing herself full-time to entrepreneurship, Heather worked as a CMO at a multi-national clothing brand and led the top sales team for Canada’s largest digital marketing agency (serving clients like Walmart Canada, 3M, and Allstate). After achieving the entrepreneurial dream of having Homefront bought out, Heather spends her time working solely one-on-one and in small groups with clients who want to find more high value prospects and close more sales.

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Consider the 7 Pillars the foundation that holds up your business.  If any one of these pillars are weak, your business will sag in the middle or lean to one side.  In order to scale your business and consistently create clients, it's critical that your foundation is strong.  Utilizing this framework will allow you to create highly effective sales & marketing strategies that fit your business personality.

The Client Hatching Formula™

High-ticket sales… simplified.

It's a fact:  Marketers and coaches with low skill levels need to convince people to buy their stuff.  They teach you to use fear, urgency, and persuasion to get people to open their wallets and buy.

But what if you could ditch the scuzzy marketing tactics, complicated funnels, and pressure-based sales routines
in favor of a loving formula that compels people to want to work with you?

The Client Hatching Formula™ helps coaches, consultants and agencies end their struggle with complicated acquisition and bring life to predictable high-ticket sales using a loving client creation process.

client creation articles

How to Position Your Business on Social Media: Instagram

How to Position Your Business on Social Media: Instagram

Scott Fuchs Instagram Strategist Scott Fuchs Instagram Strategist Hi, my name is Scott Fuchs. I’m a college junior who attends Beloit College in Beloit, Wisconsin. I’ve been a digital marketing intern for Heather for about a month now and I have learned a lot about...

How To Handle The “I Can't Afford It” Objection

Some sales coaches will tell you that when people say "I can't afford it" that they're lying and you should "help them past their money blocks".  Those coaches are dicks. That said, you should have some filters built into your marketing to avoid getting on the phone...

Why Your Email Marketing Funnel is Doomed to Fail You As a Start-Up

Why Your Email Marketing Funnel is Doomed to Fail You As a Start-Up

Heather Prestanski Client Creation Specialist Heather Prestanski Client Creation Specialist Last week my team and I spent a lot of time putting together some kick-ass sales funnel training for our small group coaching members. I spent a lot of time rummaging through...

Identifying WHY Sales & Marketing Strategies Aren

Identifying WHY Sales & Marketing Strategies Aren't Working

Heather Prestanski Client Creation Specialist Heather Prestanski Client Creation Specialist It's often the case that clients come to me with a problem. > Cash flow issue > Lack of leads > Misalignment   But often when they tell me their pains and I ask them how they...

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